How to Market Roofing Companies

Roofing often struggle to market themselves and attract new customers. Having strong branding is crucial to their success. It shows their potential customers that they are invested in the company.Roofing

Strong branding also helps them stand out from “fly-by-night” roofers who are here one day and gone the next.

A roofer’s reputation for quality workmanship is vital to the company’s success. In addition to excellent sales skills, roofing companies should invest in high-quality tools and materials, and provide training for employees. This will ensure that the highest standard of work is achieved at all times and that customers are satisfied with the results.

When a potential customer does a local search for a roofing company, they will look at a number of online sources to determine whether or not the business is legitimate. These include Google Business Profiles, reviews and ratings on review websites, directories like the Better Business Bureau and Home Advisor, as well as social media sites such as Facebook.

It is also important to maintain insurance coverage for a roofing business. This includes general liability insurance that covers damage to third parties, workers’ compensation that covers injury to employees, and commercial automobile insurance for vehicles used in the course of business. Additionally, some states or provinces may require a roofing contractor to have a contracting license.

Choosing the right name for your roofing business is crucial to establishing brand recognition. A memorable, catchy name will help you stand out from the competition and attract more customers. You should also ensure that the name is not too long or difficult to pronounce. Also, you should make sure that your logo and marketing materials reflect the quality of your services.

Many roofing companies offer a warranty on their workmanship. Depending on the contractor, this could range from one year to a lifetime. If you choose a roofing company that offers a warranty on their workmanship, they will be more likely to take pride in their work and will be more willing to fix any problems that might occur.

Another way to increase your customer base is by joining and participating in local groups on social media. You can use these platforms to advertise your roofing services, answer questions from prospective clients, and post photos of your crew at work. In addition, you can also join industry-specific groups to build a network of fellow roofing contractors and other business owners.


When it comes to roofing, warranties are one of the best things that can protect your investment. Typically, these warranties cover the materials and labor that go into your roof installation or replacement project. A reputable roofing company will be able to provide you with information about the warranty that they are offering on your new roof. This can help you make a more informed decision about the roofing contractor you are hiring for your next project.

Manufacturer warranties, also known as product warranties, are typically provided by the manufacturers of the shingles or metal used on your roof. These warranties usually last for the typical lifespan of the shingles or metal, but they may vary by type of material and location of the home. For example, architectural shingles will generally have longer warranties than basic strip shingles.

Many shingle manufacturers offer “enhanced” or “extended” warranties. These warranties combine the workmanship coverage of contractor warranties with the material coverage of manufacturer warranties. These are typically available only through contractors who are vetted by the manufacturer and approved to install their products. They are also often more comprehensive than standard manufacturer warranties, covering items like ridge vents and power vents that are normally excluded from the scope of a shingle manufacturer’s warranty.

Roofing companies may also offer their own workmanship warranties in addition to the manufacturer’s warranty on the shingles or metal they use. These warranties usually cover the cost of any work needed to correct issues that arise from improper installation of the roofing system. This is an important protection for homeowners since mistakes during installation account for more than half of all roof failures.

There are a number of things that can void a manufacturer’s or contractor’s warranty. This includes poor installation, using a different roofing contractor for repairs or installations, and mechanical damage. Additionally, a manufacturer’s warranty may not cover damage that occurs as a result of an act of God, such as severe hail or high winds.

A reputable roofing contractor will be able to provide you with a copy of the manufacturer’s or roofing company’s warranty along with their own installation and workmanship warranty. They will also be able to tell you how to register the product with the manufacturer in order to get maximum security for your roof.

Customer Service

When a customer walks into a roofing company’s office, the staff members should be friendly and helpful. They should be able to answer any questions the client may have, and they should be able to schedule appointments quickly. They should also be able to assist the client in choosing the best roofing materials for their home.

Roofing companies should have a system for managing customer information, including work order details, invoices, and receipts. This can help them keep track of their inventory and ensure that they have the necessary equipment to complete each job. It can also help them improve efficiency and reduce costs by eliminating manual processes.

A roofing business should have a marketing strategy to attract new customers. This can include door-to-door sales, pamphlet drops, or social media promotion. Regardless of which method is used, the strategy should be consistent and effective. Ideally, a roofing company should focus on attracting local customers and establishing trust.

The business description is an important part of a roofing website, as it allows the user to get to know the company and its owners. This can be done by describing the owner’s background and experiences, as well as highlighting unique facts about the company. This will make the reader feel more at ease with the company and may be more likely to choose it for their next roofing project.

Some roofing companies specialize in one type of roofing, while others offer a variety of services. For example, some specialize in commercial roofing, while others provide only residential roof repair or installation. Some companies also offer gutters and siding. Others offer roof ventilation products, ornamental iron, ductwork, WeatherSide and TruSlate roofing products, and more.

When choosing a roofing company, it is important to consider the potential for wind damage. This is especially true in hurricane- and tornado-prone areas, where strong winds can cause significant damage to a roof. To prevent this, the roofing company should install shingles that are more resistant to high winds and make repairs as needed.

Roofing and siding contractor software can simplify the day-to-day tasks of running a roofing business, from sales prospecting to bid estimating, ordering, accounting, and project management. Using the right tools will improve productivity and increase profits by improving accuracy throughout each step of the roofing process.


In the roofing industry, a good reputation is key. Many homeowners turn to online reviews to find a roofing company that they can trust and will do a great job. While online reviews are important, it is also essential to build a strong local presence by getting referrals from satisfied customers. This can be done through traditional business cards, social media, branded email blasts, and newsletters. Having a website that clearly states the roofing company’s services and credentials is also important. Often, Google will rank websites higher than other listing sites when it comes to SEO for roofing companies.

Another way to improve the roofing company’s reputation is to take steps to prevent fraud. Taking the time to verify your online business listings on Yelp, Angie’s List, and other online directories is one of the best ways to do this. This will help ensure that all of the information listed on these platforms is accurate and will give potential clients confidence in your roofing company. It is also a good idea to claim all of the online listing sites for your roofing business, which will allow you to optimize and edit the information and photos that are displayed about the company.

Roofing companies should also make an effort to build a positive reputation by providing exceptional customer service and being responsive to complaints. It is vital for roofing companies to have a process in place to resolve customer issues as quickly and thoroughly as possible. This will not only boost the roofing company’s reputation, but it will also show future customers that they care about their business.

It is also important for roofing companies to be knowledgeable about roofing and the specific needs of their area. For example, roofing companies in hurricane-prone areas need to be aware of the need for extra wind resistance in roofs. This can be achieved through the use of certain shingles and materials that are better suited to withstand high winds.

Finally, roofing companies should strive to stay on top of the latest trends in roofing. This may include using new shingle styles or installing solar panels. Additionally, they should be knowledgeable about the insurance claims process and other related issues that can arise from roof damage.